INDUSTRY: Retail, Home
SCOPE OF WORK: Brand + Logo Design, Brand + Product Photography, Web Design, Print Materials
Our client sought a captivating brand identity that would vividly showcase her offerings, providing clients with a multi-sensory experience that tantalized not just their sight, but also their sense of scent and sound. At the heart of her requirements was the need for bold, moody, and vibrant imagery that authentically captured the essence of her brand. Each element was to connect all the elements of a vibe - music, pleasant aromas, good energy, and a dope aesthetic; drawing viewers into a world that is also fun and atmospheric.
The logo was to incorporate simple typography, reflecting a clean and modern aesthetic. This minimalist approach would ensure versatility across various branding materials while maintaining a modern and retro-esque flair. The sub-mark that also plays as the dot for the "i" represents the flame from a candle burning. Ultimately, our goal was to create a logo that served as a powerful representation of maturity, authenticity, and a vibey atmosphere.
